The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficiencies

In addition to providing our clients with a premier roster of…

A Digital Census Critque

This decade’s census cost taxpayers a whopping 325% more than the 2000 census, $14.5 billion. To justify this expense, the census organizer’s marshaled their best PR abilities to over-communicate their achievements along the way.

How One Company's Thought-Leadership Content Is Driving New Business, Exposure

Since beginning our work Roberts & Durkee Law, we've maintained the importance behind implementing a digital marketing and social media strategy that integrates and focuses on a unique, personalized approach in advocating for the current housing epidemic of Chinese Drywall.

3 New Critical Social Media Constructs

While most online marketers struggle to keep pace with social media’s rapid evolution, the Wharton Club panel discussion, featuring Jacques Hart's Roar Media revealed three key constructs that serve as a universal framework for effective social marketing programs.

Roar Media Panels the Wharton Interactive Media Initiative Event: “Proof of Performance for Social media”

The Wharton Club of South Florida organized an event, “proof of Performance for social media” on September 29th at the University of Miami.

Some Investors Refuse to Lose Faith in Domain Names

As mobile technology changes fast, so do chances to invest in it. The popularity of Facebook pages and smartphone apps may signal the death of dot mobi.

The Fast Food Marketing Wars: Burger King vs. Domino's Pizza

It was the perfect crime or so they thought. Burger King execs launched a major television ad campaign, which shows the King “stealing” the Sausage McMuffin breakfast sandwich recipe from its biggest competitor - McDonald’s.

The Fine Art of Video PR

As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.