Crisis of the Week: Toyota’s Oxycodone Conundrum

Using the statements the company gave and Mr. Toyoda’s comments, we asked the crisis experts to evaluate how well the company has handled the situation, where it’s shined, where it’s stumbled and what it should do next.

How digital marketing can help local banks attract – and keep – customers

The days of most companies solely turning to print media and television ads to market their products and services are long gone. But some community banks have been slow to get the message and are missing out on instituting strong digital and social media strategies to draw and retain new customers.

Principal Facebook Incident a Teaching Moment: Social Media Expert

After a South Florida principal is reassigned for a Facebook post, Social media and communication expert Jolie Balido with Roar Media has some advice before you hit send.

11 Ways CEOs Can Use Twitter to Build Their Company’s Brand

Whether you’re a novice or a seasoned tweeter, here are 11 things to consider that can help make your Twitter strategy more effective.
Miami PR and growth marketing hackers

Facebook Retargeting in 60 seconds

Recognizing that companies are having a difficult time keeping up with the overwhelming number of developments in digital marketing, Roar Media’s new Digital Minute gives businesses the guidance they need to stay ahead of the trends and identify the best strategies and tactics to maximize their digital marketing efforts.