Entries by Jacques Hart

Secrets for Taking the Lead in Mobile Search

A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers

SEO or S.O.S? Shop Smart for the Right SEO Firm

Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are nebulous and many firms promise the world without establishing realistic expectations.

The Fine Art of Video PR

As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.