Relentless focus on driving bottom-line results.
Strategic consultants who deliver winning outcomes.
World-class network of trusted partners.
Proven track record in key growth industries.
- Financial Services
- High Tech/High Growth
- Consumer Package Goods
- Healthcare
- Hospitality & Leisure
- Real Estate
- Professional Services
Integrated marketing-communications.
- Branding
- Public Relations
- Digital
- Events
- Strategy
- Web Design
- Creative
Effectively reaching key audiences.
Integrated methodology delivers results.
Success best measured in terms of its happy clients.
Valuable insights & resources to maximize marketing investments.
Roar Media is a Miami-based Full-Service, Traditional & Digital Public Relations & Marketing Agency Designed to Help Clients Achieve their Business Goals
By: Nicole Kasak A critical role for all marketing and media relations professionals is to build targeted media list for each client. Databases such as Cision and BurrellesLuce are ideal when searching for a range of reporters across several geographic regions, especially when you aren’t familiar with the topic or the region; however, as a [...]
Content management systems are critical to companies looking to be agile and updated in their communications.
South Florida is a Budding Technology Hotbed Easily Capable of Repeating the Transformational Inventions This week, the South Florida Technology Alliance highlighted 30 years of South Florida innovations that changed the world. More than 200 200 attendees gathered at a sold-out event to recognize the development of the PC, the first Smartphone, application virtualization and [...]
It Pays to be Social Media Savvy when Pitching the Media Tyler Sminkey PR professionals have more tools at their fingertips (literally) with Facebook, Twitter and the recently launched Google+ providing different ways to fan, follow and circle your clients, colleagues and members of the news media. Successfully navigating these outlets requires time and education, [...]
A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers
As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.
As long as companies continue to invest in search engine optimization (SEO) to maintain a healthy presence in search engine results pages (SERPS), they will not be disenfranchised by the shift to the mobile Web.
More than 40% of all social networkers said they use social media to learn more about brands or products, and 28% said a “friend” has recommended a brand or product to them through social sites.
Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.
As industry experts, it’s up to us to find new and compelling ways to reach these folks, and the only way we’re going to keep securing those all-important hits is by readjusting, refocusing and re-strategizing. Here are five strategies that work for me every single time.
True or False: giving away free online content, services or products will erode offline sales.
SEO! Key words! Links! Backtracks! As we wind up the first decade of the 21st century, public relations copywriting plunges ever deeper into a jargon-strewn digital thicket that has become a crucial part of doing the job for our clients and ourselves.
In addition to providing our clients with a premier roster of services in Public Relations, Integrated Marketing, and Advertising, Roar Media also makes a concentrated priority to attend various forums and events, and contribute to community organizations which acknowledge the emerging digital and tech trends that will impact and enhance the entire business climate of tomorrow. Over the past year, our [...]
This decade’s census cost taxpayers a whopping 325% more than the 2000 census, $14.5 billion. To justify this expense, the census organizer’s marshaled their best PR abilities to over-communicate their achievements along the way.
Since beginning our work Roberts & Durkee Law, we’ve maintained the importance behind implementing a digital marketing and social media strategy that integrates and focuses on a unique, personalized approach in advocating for the current housing epidemic of Chinese Drywall.
While most online marketers struggle to keep pace with social media’s rapid evolution, the Wharton Club panel discussion, featuring Jacques Hart’s Roar Media revealed three key constructs that serve as a universal framework for effective social marketing programs.
It was the perfect crime or so they thought. Burger King execs launched a major television ad campaign, which shows the King “stealing” the Sausage McMuffin breakfast sandwich recipe from its biggest competitor – McDonald’s.
