Account Executive, Internet Marketing

Roar Media is a strategic public relations firm and digital-communications agency. The firm combines traditional public relations and advanced Internet marketing, including social media and search marketing to support client’s business goals. Roar Media is differentiated by our team of senior-level strategists with proven success in the development of ROI-driven marketing programs. Our clients are successful, well-established companies, operating in the fields of technology, consulting, health-care, consumer packaged goods and insurance.

Roar Media has an exciting career position for a bright, high-energy, person passionate about Internet marketing and digital communications. The ideal candidate will be familiar with and already actively participate in the Web 2.0 space: social networking sites; video and photo sharing sites; social bookmarking sites, blogs; wikis, etc. He or she will be able to “hit the ground running” and quickly perform assigned tasks in a high-quality manner and with a positive, professional attitude.

For the right person, this is a unique opportunity to learn from fun, yet seasoned Internet marketing professionals, work on the cutting-edge of communications and be exposed to next-generation communication practices.

Responsibilities:

  • Plan, execute, and manage client’s Internet marketing and social media programs
  • Update and maintain clients websites through a content management system
  • Develop and pitch positive story ideas and client news to top blogs and social media outlets
  • Extend client’s traditional publicity by diffusing their news releases and articles in social media environments such as: YouTube, Facebook, Digg, Del.icio.us, MySpace, Squidoo, StumbleUpon, Technorati, Twitter, etc.
  • Participate in SEO campaigns and index and optimize pages for search engine results pages
  • Upload and feature previously-secured media clips and articles in key social media, Web 2.0 sites
  • Actively monitor media for mentions and placements
  • Create viral marketing strategies to communicate client’s messaging to key Internet audiences
  • Establish meaningful metrics for social media campaigns to effectively measure program output and impact
  • Prepare and deliver social media benchmark audits and reports for clients
  • Stay abreast of developments occurring in the social media and Web 2.0 space

Qualifications:

  • Degree in journalism, public relations or marketing preferred (will also consider candidates with previous related work experience)
  • Preference given to those who know basic HTML, WordPress and other open source programs
  • Passion for social media, user-generated content, Web 2.0 sites
  • An understanding of the fundamentals of Internet marketing and public relations
  • Strong writing, proofreading, and editing skills & excellent proficiency in grammar and punctuation
  • Strong proficiency in MS Office applications and other web based tools
  • Ability to work in a team, as well as independently
  • Ability to generate unique ideas and think creatively
  • Ability to organize and prioritize work and manage projects under deadline

To Apply:

Please e-mail resume to: info@roarmedia.com