A national, publicly traded company in the health-care industry suffered from negative media coverage, negative public image and a lack of awareness of its service offerings. The company also was losing employees to its competitors.
The Solution
- Created communications tools, including news releases and bylined articles
- Secured extensive positive publicity in television, print and radio media outlets
- Launched a community outreach program that provided valuable services for the public
The Results
- Growth continued in key product lines
- Established positive relationships with the media and community leaders
- Community involvement and participation in hospital programs increased




































