Alcohol Brand Launches Nationally

Miami alcohol marketingThe Situation

The liquor brand was facing lack of public awareness in Florida, along with intense competition from established brands in a saturated market.

The Solution

  • Developed a print and radio ad campaign to introduce the brand
  • Developed a series of on-premise promotions at local restaurants and nightclubs frequented by the target market
  • Created communications tools
  • Developed promotional items (T-shirts, give-aways)
  • Secured positive publicity

The Results

  • Brand awareness increased in the target market
  • Distribution and sales increased in the target market