Restaurant Works Through a National Crisis

miami restaurant prThe Situation

A national, publicly traded company suffered from extensive negative publicity after it announced it would enter Chapter 11 reorganization. Customers thought it would would close; investors worried its stock values would plummet; and employees feared they would lose their jobs.

The Solution

  • Drafted a series of communications tools for each audience stating the company was using Chapter 11 to reorganize and would emerge stronger
  • Served as the company’s media spokesperson
  • Created a messaging platform for the CEO
  • Created an online media room and Web page regarding the company’s reorganization process
  • Distributed news releases and secured extensive positive publicity in key markets nationwide about the company’s new initiatives
  • Implemented a community outreach program

The Results

  • Nationwide sales remained on track throughout the Chapter 11 process
  • Investors retained their shares
  • Employees stayed loyal to the company
  • Strengthened relationships with journalists resulted in ongoing positive publicity for the company