A liquor manufacturer who wanted to introduce its foreign brand in Florida faced intense competition from well-established brands in the saturated market.
The Solution
- Launched a print and radio advertising campaign to introduce the brand
- Coordinated a series of on-premise promotions at local restaurants and nightclubs frequented by the target market
- Developed promotional items (T-shirts, give-away items)
- Secured positive publicity of the promotions and the company’s products
The Results
- Brand awareness increased among the target audiences
- Distribution and sales measurably increased in the target market




































