Liquor Manufacturer Cuts Through the Noise with Event Marketing

Miami alcohol marketingThe Situation


A liquor manufacturer who wanted to introduce its foreign brand in Florida faced intense competition from well-established brands in the saturated market.

The Solution

  • Launched a print and radio advertising campaign to introduce the brand
  • Coordinated a series of on-premise promotions at local restaurants and nightclubs frequented by the target market
  • Developed promotional items (T-shirts, give-away items)
  • Secured positive publicity of the promotions and the company’s products

The Results

  • Brand awareness increased among the target audiences
  • Distribution and sales measurably increased in the target market