Relentless focus on driving bottom-line results.
Strategic consultants who deliver winning outcomes.
World-class network of trusted partners.
Proven track record in key growth industries.
- Financial Services
- High Tech/High Growth
- Consumer Package Goods
- Healthcare
- Hospitality & Leisure
- Real Estate
- Professional Services
Integrated marketing-communications.
- Branding
- Public Relations
- Digital
- Events
- Strategy
- Web Design
- Creative
Effectively reaching key audiences.
Integrated methodology delivers results.
Success best measured in terms of its happy clients.
Valuable insights & resources to maximize marketing investments.
Roar Media is a Miami-based Full-Service, Traditional & Digital Public Relations & Marketing Agency Designed to Help Clients Achieve their Business Goals
A practical, strategic PR firm can significantly support your company’s growth and success. When searching for the right PR partner, it’s not only important to consider basic criteria, such as history and client roster. It’s critical to consider other key factors that directly will impact the execution and success of the program. Here are key [...]
This is an excerpt from the PR News article: “We Must Stop the Madness (The Problem with Press Releases).” The article cited Jolie Balido’s (president of Roar Media) news release as an example of a well-constructed, well-written communications tool that meets the needs of the client and the news media. Please click thumb nail below for [...]
Click here to view and download the Forbes/Google Study: Rise of the Digital C-Suite Study Excerpt: CEO needs to locate information on a competitor, a business partner, a customer trend, or a news development. What does he or she do? To find out more about how the C-suite and top-level executives look for business-related information, [...]
Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are nebulous and many firms promise the world without establishing realistic expectations.
By David Armano. Click here to view the original article. In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what [...]
September 22nd, 2009 | By Soren Gordhamer from Mashable. Click here to see original article. Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with [...]
By Reid Carr June 17, 2009 Social media is an excellent vehicle for connecting with consumers. But what about other businesses? This question has surfaced many times in the last few months, and I’d like to respond to it here because I think a lot of people can benefit from the answer. Business-to-business companies, like [...]
Web analytics has always been an important aspect of digital marketing, but only recently has it been considered critical to success. The data mined through savvy analytics tracking can maximize any marketing budget by driving conversions and results; however, this only comes to pass if you understand what the data are telling you.
Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an [...]
To view the Digital Outlook Report by Razorfish, please click here.
Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white papers, case studies and other information helpful for researching stories. Any content that is published to the [...]
One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes. However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google [...]
Every business today is looking to improve on the ROI of its online marketing. From placing more compelling ads, to strengthening the return on specific marketing initiatives, to increasing customer conversions… getting customers to go from the click to the buy is the real endgame for most marketers.
Keyword strategy It all starts with the keywords you choose. You can have the best SEO strategy in place for your website but if you dont put enough time and effort into the keywords you target everything else is useless. You need to choose the keywords that your company and website truly focuses on so [...]
The following are five tips to help you create a blog plan that will make your long-term blogging success more realistic and less overwhelming. Keep your goals attainable: One of the most important parts of any business or marketing plan is to make sure your objectives are quantifiable and attainable. The same holds true for a [...]
