Earned media refers to assets that companies or firms must “earn” and cannot purchase, such as media coverage, thought-leadership, social marketing and a strong authority in search engine results pages. Earned media is a highly powerful, cost-effective way to elevate awareness and drive business and sales goals.
How do we do it?
Roar develops effective programs to secure significant earned media placements for our clients that support their business goals.
How it Helps You Grow?
Earned media has the greatest credibility because it is based on independent, third-party endorsements that cannot be purchased. It’s also much more cost-effective and impactful over the long term than paid advertising, since it does not require buying costly ads that will disappear the day after they ran.