Roar Media’s media-relations team is uniquely skilled at working with the top-tier news media to tell its clients’ stories and secure meaningful publicity that supports its clients’ business goals. What’s Roar’s secret?
First, Roar’s team members listen to their clients. They take a deep dive into their clients’ businesses to understand their business goals, their target audiences and other key influencers, and their target markets. Then, they leverage the latest technologies and their own research to develop powerful media lists designed to prominently position clients in the specific media outlets that reach their target audiences. Next, they spend a great deal of time helping clients prepare for their interviews, and they provide media-training workshops on an ongoing basis to refresh their clients’ interview skills.
Roar’s media-relations prowess also stems from a process the firm calls “media sequencing” — a proactive, strategic rather than a reactionary, unfocused approach to securing news coverage. Roar’s team members know that top-tier reporters prefer personalized, custom-tailored media pitches, and the also know that top-tier media outlets don’t generally publish news after their competitors or other smaller media outlets have published it. So, rather than blasting news releases via the wires, they identify key reporters within top-tier media outlets and they develop custom-tailored media pitches, offering them exclusive opportunities to break the news before the release is distributed.
After the story has been told in these hand-selected media outlets, Roar’s team members then develop other custom-tailored media pitches to share with other media outlets further down on their lists. They continue this process strategically until the story has been told everywhere they need it told. At that time, they distribute the news releases.
How can they do this? The Roar team is comprised of seasoned media professionals who spent years working as journalists in top-tier national and international newsrooms. The knowledge they obtained in these newsrooms cannot be acquired in school. This experience is part of the critical difference that enables the Roar team to secure meaningful publicity for its clients. Roar leverages its in-depth knowledge and understanding of the news media, along with the latest technologies, to properly position clients in the news and successfully persuade their target audiences to take the desired actions.
Key media-relations services provided include:
- Print, broadcast and online media relations
- Media training
- News conferences
- Corporate spokesperson
- Crisis management/reputation management
- Media training and coaching
- Social media relations
- Community relations
- Employee relations
- Analyst relations
- Investor relations
- Event planning and management
Visit Roar’s client news to view samples of the positive publicity the team has secured for its clients.