An intelligent social media program can increase product consideration and purchase intent in the middle of the purchase funnel, during the critical period when consumers are gathering peer opinions and listening to word of mouth recommendations. Additionally, social media endorsements greatly influence product trial. So, how do you create brand ambassadors and leverage social media to boost sales and elevate your brand? Here’s how:
Roar Media’s Social Media Playbook
Here’s the playbook, play-by-play:
- Actively listen and observe before getting started
- Establish clear objectives and success metrics
- Evaluate opportunities through your unique strategic lens
- Create a unifying concept or theme
- Construct your social marketing architecture
- Aggregate and/or build social media assets
- Develop a plan for monitoring and responding to consumer discussions
- Roll out an integrated earned and paid media promotional plan
- Nurture your fans and community
- Measure against objectives and optimize continuously
Our social media practitioners know this playbook back and forth and help our clients score big with consumers and influencers. We also work at the grassroots level to spark conversations and positively influence the online dialogue to meet your goals.
