Miami Public Relations Firm, Marketing & Advertising Agency Roar Media

Interjet

admin — Fri, 03 Feb 2012 13:45:14 +0000

Event Registration for Interjet -

Interjet - FREE EVENT

The Digital Handshake: Social Marketing Strategies for Success

admin — Mon, 30 Jan 2012 14:29:28 +0000

Presentation: Roar Media Social Marketing Strategies for Success

admin — Wed, 25 Jan 2012 03:27:56 +0000

Roar Media Social Marketing Strategies for Success (25)

Virtual campus visits let students, parents check out colleges

admin — Mon, 23 Jan 2012 16:14:03 +0000

Click here to read original article.

BY: Heather Clancy

One parenting chore that I do not envy my friends is the dreaded perpetual parade of college and university campus visits, which is not only time-consuming but qualifies as just another expensive part of the whole college application and selection process. Just the other day, one of them wished out loud that she could visit some of the fringe schools virtually — as least to see if they were worth an in-person visit.

I have already told her about a company called YourCampus360 that is tackling this academic challenge. The company designs Virtual Campus Visits that provide a realistic facsimile of a real walking tour, showing off points of interest, and allowing would-be students to browse buildings and campus features at their own pace.

As you can see from the image above, which shows the application’s Facebook integration, you can do this from a personal computer and there is extensive integration with social networks. More recently YourCampus360 has added mobile applications for Android smartphones and for the Apple iPhone and iPad. The reasoning is pretty simple: that is how much teenagers interact with the world and with the Internet.

In a statement accompanying the mobile launch information, YourCampus 360 CEO Abi Mandelbaum said:

“Mobile applications and social media are key marketing channels for colleges and universities to interact and share with prospective students virtual tours, pictures, videos, news, athletic scores, academic programs, and other important school information that prospective students are interested in. Our mobile technology is an excellent lead-generation tool that actually helps stimulate physical campus visits, and also helps college administrators target and track prospective students from initial interest all the way to application and enrollment.”

There are schools from more than 30 U.S. States and Canada represented on the virtual campus tours guide page, including Yale University, Stony Brook University and one that is in my backyard, William Paterson University.

Jacques Hart Moderates Social Marketing Event

admin — Fri, 13 Jan 2012 14:33:45 +0000

Oye! Hispanics Index Higher in Social Media:
What are you Doing About It?

As the Hispanic population continues to boom (50.5 million or 16.3% of the total U.S. population), this young, upwardly mobile, ethnically diverse audience is flocking to the Web for communication and entertainment.

Cultural insight #1: Two-thirds of online Hispanics use social networking sites, a level that’s slightly above the average general market rate.

Cultural insight #2: Hispanic social media users tend to post more comments, reviews andrecommendations online, while non-Hispanic userssimply check ‘like’ or ‘dislike’ and move on.

Cultural insight #3: Social media has a strong appeal for Hispanics in for self-expression

At the heart of the multibillion-dollar Hispanic marketing industry is the premise Hispanics are culturally and linguistically different from the “general market” and consume different media (i.e., 90% of Hispanic media is in Spanish-language). However, in today’s socially networked world this premise is bogus and breaks down. Hispanics are not consuming different media; they are on the same Facebook, Twitter, LinkedIn and other large scale “connected” platforms like everyone else.

So, How Can You Tap Into Hispanics Multibillion-Dollar Buying Power Using Social Media?

By asking the experts. This audience-panel discussion will empower audience members to present questions to a panel of industry experts who will focus their thought-leadership and perspectives on the audience’s challenges and opportunities. The esteemed panel will feature:

Panelists: TBD

When: Feb. 7, 2012

6:00 PM Networking and Reception
7:00 PM Presentation

Where: XXX

Registration: $30 event registration fee. Registration is limited and available on a first come first served basis.

- Moderator: Jacques Hart
- Master of Ceremonies: Luis Pedemonte

Sponsors:

Racing Legend Wants More Passenger Safety

admin — Wed, 11 Jan 2012 21:20:29 +0000

BY: Paul Snyder. Click here to view original article

A fiery crash at Michigan International Speedway in 1996 fractured Emerson Fittipaldi’s vertebrae and effectively ended his racing career. But the legendary racer says his race car’s carbon-fiber cockpit kept him alive that day, and consumers must be afforded the same protection.

Although carbon-fiber bodies on all passenger vehicles would be ideal, Fittipaldi concedes that the material, which is both stronger than steel and lighter than aluminum, is too expensive to mass produce.

That doesn’t mean that the idea is impossible. As Consumers Digest reported in its November/December 2011 issue, BMW will open a plant to make carbon fiber for its proposed i3 and i8 concept cars. If other manufacturers are slow to follow suit, Fittipaldi says, the electronic technology that race-car drivers have in their cockpits also should be put into more passenger vehicles. For example, Fittipaldi says he was impressed by the Chevrolet Volt and how a driver can choose different driving modes electronically, based on his/her needs in terms of performance and economy.

Fittipaldi is working with Jean Todt, who is president of Fédération Internationale de l’Automobile, on a global safety campaign to reduce the number of driving fatalities. To do that, he says, race-car innovations must lead the way.

“The car that won the first Indianapolis [500] in 1911 was the first time someone put a mirror on the car,” he says. “You get a lot of new technologies” as a result of the extreme conditions of motor sports.