We blog, tweet and Facebook about ways to grow your business through practical public relations, social media and search marketing strategies.
- Cascading Content: Let it Reign June 8, 2012
World Wide Web is growing at rapid pace. On average, more than a billion new pages are added to it every day. To give you an idea of how big world wide web is, our Infographic 60 Seconds will cover some really interesting facts about websites that we use on day-to-day basis. - 60 Seconds- Things That Can Happen on Internet Every Sixty Seconds May 18, 2012
World Wide Web is growing at rapid pace. On average, more than a billion new pages are added to it every day. To give you an idea of how big world wide web is, our Infographic 60 Seconds will cover some really interesting facts about websites that we use on day-to-day basis. - Online News Optimization: Maximizing the Benefits of Positive Media Coverage May 7, 2012
Marketers are beginning to deploy a new strategy, "online news optimization," to bring tremendous additional ROI to their marketing programs by extending the reach, impact and longevity of their media coverage. - Oye! Hispanics Index Higher in Social Media March 31, 2012
As the Hispanic population continues to boom (50.5 million or 16.3% of the total U.S. population), this young, upwardly mobile, ethnically diverse audience is flocking to the Web for communication and entertainment. - Building an Effective Media List: Relate, Research, Refresh December 22, 2011
By: Nicole Kasak A critical role for all marketing and media relations professionals is to build targeted media list for each client. Databases such as Cision and BurrellesLuce are ideal when searching for a range of reporters across several geogra... - Mary Meeker's Latest Awesome Web 2.0 Presentation About The State Of The Web October 19, 2011
Mary Meeker is an American venture capitalist and former Wall Street securities analyst primarily associated with the Internet. She is currently a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers. - Agile Communications: Take Control of Your Website September 10, 2011
Content management systems are critical to companies looking to be agile and updated in their communications. - The First PC, Smartphone and Virtualization were Developed in South Florida September 10, 2011
South Florida is a Budding Technology Hotbed Easily Capable of Repeating the Transformational Inventions This week, the South Florida Technology Alliance highlighted 30 years of South Florida innovations that changed the world. More than 200 200 attend... - Social Media Relations: Reaching the Media through Social Media Pays Huge Dividends, When Done Right August 31, 2011
It Pays to be Social Media Savvy when Pitching the Media Tyler Sminkey PR professionals have more tools at their fingertips (literally) with Facebook, Twitter and the recently launched Google+ providing different ways to fan, follow and circle your ... - Secrets for Taking the Lead in Mobile Search July 3, 2011
A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones -- far surpassing those who access it at least part of the time via computer browsers - The Fine Art of Video PR May 21, 2011
As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video. - Search engine optimization is killer app for mobile March 18, 2011
As long as companies continue to invest in search engine optimization (SEO) to maintain a healthy presence in search engine results pages (SERPS), they will not be disenfranchised by the shift to the mobile Web. - Dodge the Mud Balls and Keep your Reputation Spic and Span: Part 1 (of 2) March 6, 2011
More than 40% of all social networkers said they use social media to learn more about brands or products, and 28% said a “friend” has recommended a brand or product to them through social sites. - Are you a Social Shopper? February 14, 2011
Thanks to the "collective conscious", it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers. - Perfect Pitch In A Tough New Media World February 12, 2011
As industry experts, it's up to us to find new and compelling ways to reach these folks, and the only way we're going to keep securing those all-important hits is by readjusting, refocusing and re-strategizing. Here are five strategies that work for me every single time. - Giving Away Free Ideas Can Grow Sales January 20, 2011
True or False: giving away free online content, services or products will erode offline sales. - The Rise Of The Machines January 20, 2011
SEO! Key words! Links! Backtracks! As we wind up the first decade of the 21st century, public relations copywriting plunges ever deeper into a jargon-strewn digital thicket that has become a crucial part of doing the job for our clients and ourselves. - The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficiencies December 29, 2010
In addition to providing our clients with a premier roster of services in Public Relations, Integrated Marketing, and Advertising, Roar Media also makes a concentrated priority to attend various forums and events, and contribute to community organizations... - A Digital Census Critque November 11, 2010
This decade’s census cost taxpayers a whopping 325% more than the 2000 census, $14.5 billion. To justify this expense, the census organizer’s marshaled their best PR abilities to over-communicate their achievements along the way. - How One Company's Thought-Leadership Content Is Driving New Business, Exposure October 10, 2010
Since beginning our work Roberts & Durkee Law, we've maintained the importance behind implementing a digital marketing and social media strategy that integrates and focuses on a unique, personalized approach in advocating for the current housing epidemic of Chinese Drywall. - 3 New Critical Social Media Constructs October 3, 2010
While most online marketers struggle to keep pace with social media’s rapid evolution, the Wharton Club panel discussion, featuring Jacques Hart's Roar Media revealed three key constructs that serve as a universal framework for effective social marketing programs. - The Fast Food Marketing Wars: Burger King vs. Domino's Pizza May 24, 2010
It was the perfect crime or so they thought. Burger King execs launched a major television ad campaign, which shows the King “stealing” the Sausage McMuffin breakfast sandwich recipe from its biggest competitor - McDonald’s.
