Roar Media recognizes that choosing the right marketing-communications partner is an important decision that can often be difficult, time-consuming and confusing. For this reason, Roar developed a resources center to help companies select the right partner and also learn useful strategies and tactics to maximize the results they obtain from their marketing partner.
- State of the Media: The Social Media Report 2012 March 1, 2013
Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events, and brands that matter to them. Now years later, social media is still growing rapidly and has become an integral part of our daily lives. Today, social networking is truly a global phenomenon. - The Zero Moment of Truth Macro Study November 12, 2012
Consumer decision-making prior to the actual moment of in-store or online purchase -- the so-called "Zero Moment of Truth" -- has become increasingly relevant. - Tips for Choosing the Right PR Firm July 27, 2011
A practical, strategic PR firm can significantly support your company's growth and success. When searching for the right PR partner, it’s not only important to consider basic criteria, such as history and client roster. It’s critical to consider other key... - Choose a PR Firm that Writes Effective News Releases July 13, 2011
This is an excerpt from the PR News article: "We Must Stop the Madness (The Problem with Press Releases)." The article cited Jolie Balido's (president of Roar Media) news release as an example of a well-constructed, well-written communications tool that m... - Forbes/Google Study: Rise of the Digital C-Suite How Executives Locate and Filter Business Information June 13, 2011
Click here to view and download the Forbes/Google Study: Rise of the Digital C-Suite Study Excerpt: CEO needs to locate information on a competitor, a business partner, a customer trend, or a news development. What does he or she do? To find out mo... - SEO or S.O.S? Shop Smart for the Right SEO Firm May 28, 2011
Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are nebulous and many firms promise the world without establishing realistic expectations. - Six Social Media Trends for 2010 January 11, 2010
By David Armano. Click here to view the original article. In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique... - 4 Ways Social Media is Changing Business September 23, 2009
September 22nd, 2009 | By Soren Gordhamer from Mashable. Click here to see original article. Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when compan... - Why B2B companies need social media too June 17, 2009
By Reid Carr June 17, 2009 Social media is an excellent vehicle for connecting with consumers. But what about other businesses? This question has surfaced many times in the last few months, and I'd like to respond to it here because I think a lot of peo... - 10 Signs You Don't Understand Web Analytics June 10, 2009
Web analytics has always been an important aspect of digital marketing, but only recently has it been considered critical to success. The data mined through savvy analytics tracking can maximize any marketing budget by driving conversions and results; however, this only comes to pass if you understand what the data are telling you. - Top 10 Reasons Brands Should Listen to Social Media May 29, 2009
Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limi... - Razorfish: Digital Outlook Report May 29, 2009
To view the Digital Outlook Report by Razorfish, please click here.... - 6 Shortcuts to Successful Social Media Executions May 28, 2009
In order to make money with social media, you need to follow some critical rules of the road. RockYou shares some tricks of the trade. - 9 tips to find your social sweet spot May 15, 2009
Based on successful advertisers' experiences to date, here are some guidelines on finding your own "sweet spot" in your next social media marketing effort. - Pull PR and Newsroom Optimization Tactics May 11, 2009
Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webi... - Essential Press Release Optiminization Tips May 11, 2009
One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes. However, press releases provide a substantia... - Pushing One-to-One Marketing Beyond Email May 8, 2009
You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inboxnot the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives subscribers to convertdownload, purchase, whatever. - The Art and Science of Web Analytics: Going Beyond the Status Quo May 8, 2009
Every business today is looking to improve on the ROI of its online marketing. From placing more compelling ads, to strengthening the return on specific marketing initiatives, to increasing customer conversions... getting customers to go from the click to the buy is the real endgame for most marketers. - Top 10 SEO Tips May 8, 2009
Keyword strategy It all starts with the keywords you choose. You can have the best SEO strategy in place for your website but if you dont put enough time and effort into the keywords you target everything else is useless. You need to choose the keyword... - 5 Tips to Create a Blog Plan for Long-Term Success May 8, 2009
The following are five tips to help you create a blog plan that will make your long-term blogging success more realistic and less overwhelming. Keep your goals attainable: One of the most important parts of any business or marketing plan is to make sure...
