Today’s economy along with a dramatic transformation of the media landscape is forcing a rapid evolution in the way companies must communicate. To survive and succeed in this new environment, companies of all industries must adopt the forward-thinking communications strategies and tactics that integrate traditional PR with advanced Internet marketing. Roar Media has developed an ongoing series of white papers exploring how challenger brands can side-step legacy players by leveraging leapfrog communications technologies and how companies can make competitors irrelevant by harnessing organic and viral communications channels.
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- Stop Competing Against your Competition, Make them Irrelevant October 14, 2011
This white paper summarizes how companies can make their competitors irrelevant by harnessing the social Web's organic and viral communications channels
- David vs. Goliath: How Can Challenger Brands Stomp The Legacy Players September 27, 2011
This white paper summarizes how challenger brands can side-step legacy players by leveraging leapfrog communication technologies.