Fast-growing tech companies require effective high-tech communications. You need a marketing partner who gets tech and is nimble and built for speed.
Yes, your product or service is differentiated and maybe even disruptive. But you need a communications partner who knows how take your product or service and position it for success – to communicate its unique value proposition and help you differentiate it in a competitive marketplace.
We know that savvy customers expect to find high-tech companies relevant search-engine results pages and to find your industry perspectives, product information and customer reviews online. Technology reporters, meanwhile, often use social media, blogs, tweets, alerts and RSS feeds to gather story ideas.
Our team of business growth hackers leverages the latest technologies to develop the right communications tools to target our clients’ key audiences and establish our clients as leading tech experts and solution providers.
We know that techie bells and whistles alone won’t help our clients attain the success they require. Markets evolve, influences shift and the news media change. We keep a close pulse on the industry and deploy the right strategies and tactics to give you a competitive edge.
The efficacy of our technology programs is rooted in three core principles:
- Growth-cycle marketing: We recognize that for companies to grow to the next stage, we must develop marketing strategies that are custom-tailored to their specific growth stage.
- Agile planning: We understand that our clients and their industries are continuously changing, and therefore we are usually tracking a moving target. Therefore, we do not view our marketing-communications programs as simple roadmaps that we develop at the beginning of the year to guide us from Point A to Point B. We keep a close pulse on our clients’ industries and continuously modify our approach to overcome the obstacles and seize the opportunities as they arise. This agile strategic planning process ensures that we best leverage resources and maximize outcomes for our health care clients.
- Multi-disciplinary approach: In today’s new media world, delivering the right messaging in the right medium is mission critical. That is why we put experts in place to identify the right messaging for every medium to engage your target audiences.
Our integrated programs bring together media relations, crisis communications, consumer marketing, coalition building, influencer marketing, social media and digital marketing to help our tech clients achieve their business and growth goals.