Paid Search Marketing
Pay-per-click marketing is one of the most effective forms of advertising. Search engine marketing (SEM) enables advertisers to efficiently reach consumers at all points in their purchasing funnels and consideration cycles. Internet users who conduct online keyword searches are essentially “raising their hands” and actively pre-qualifying themselves for products or services. Savvy advertisers can easily “cherry-pick” and target these highly desirable audiences. As a pull-marketing vehicle, paid search often results in higher conversion rates and better return on advertising investment than other advertising channels.