An intelligent social media program can increase product consideration and purchase intent in the middle of the purchase funnel, during the critical period when consumers are gathering peer opinions and listening to word of mouth recommendations. Additionally, social media endorsements greatly influence product trial. So, how do you create brand ambassadors and leverage social media [...]
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Building an Effective Media List: Relate, Research, Refresh
By: Nicole Kasak A critical role for all marketing and media relations professionals is to build targeted media list for each client. Databases such as Cision and BurrellesLuce are ideal when searching for a range of reporters across several geographic regions, especially when you aren’t familiar with the topic or the region; however, as a [...]
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Mary Meeker’s Latest Awesome Web 2.0 Presentation About The State Of The Web
Mary Meeker is an American venture capitalist and former Wall Street securities analyst primarily associated with the Internet. She is currently a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers.
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Agile Communications: Take Control of Your Website
Content management systems are critical to companies looking to be agile and updated in their communications.
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The First PC, Smartphone and Virtualization were Developed in South Florida
South Florida is a Budding Technology Hotbed Easily Capable of Repeating the Transformational Inventions This week, the South Florida Technology Alliance highlighted 30 years of South Florida innovations that changed the world. More than 200 200 attendees gathered at a sold-out event to recognize the development of the PC, the first Smartphone, application virtualization and [...]
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Social Media Relations: Reaching the Media through Social Media Pays Huge Dividends, When Done Right
It Pays to be Social Media Savvy when Pitching the Media Tyler Sminkey PR professionals have more tools at their fingertips (literally) with Facebook, Twitter and the recently launched Google+ providing different ways to fan, follow and circle your clients, colleagues and members of the news media. Successfully navigating these outlets requires time and education, [...]
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Secrets for Taking the Lead in Mobile Search
A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers
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