The event, titled, “Open for Business Online Analytics, Behavioral Targeting, Data Mining – The Great Equalizers of the Digital Market Place” was considered a definitive success.
Tag: Social Media
More than 40% of all social networkers said they use social media to learn more about brands or products, and 28% said a “friend” has recommended a brand or product to them through social sites.
Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.
This decade’s census cost taxpayers a whopping 325% more than the 2000 census, $14.5 billion. To justify this expense, the census organizer’s marshaled their best PR abilities to over-communicate their achievements along the way.
While most online marketers struggle to keep pace with social media’s rapid evolution, the Wharton Club panel discussion, featuring Jacques Hart’s Roar Media revealed three key constructs that serve as a universal framework for effective social marketing programs.
September 22nd, 2009 | By Soren Gordhamer from Mashable. Click here to see original article. Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with [...]
By Reid Carr June 17, 2009 Social media is an excellent vehicle for connecting with consumers. But what about other businesses? This question has surfaced many times in the last few months, and I’d like to respond to it here because I think a lot of people can benefit from the answer. Business-to-business companies, like [...]
An intelligent social media program can increase product consideration and purchase intent in the middle of the purchase funnel, during the critical period when consumers are gathering peer opinions and listening to word of mouth recommendations. Additionally, social media endorsements greatly influence product trial. So, how do you create brand ambassadors and leverage social media [...]
Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an [...]
