“What we’re seeing in terms of real, everyday practical solutions in leveraging augmented reality is at a really nascent stage at this point,” said Jacques Hart, CEO of Roar Media.
“Everyone has a browser on their phone and people are used to searching for things on a browser. So make sure you are mobile-friendly,” Hart said.
Figures vary industry to industry, and hours of the day play a factor, too. But the underlying message remains: It is crucial to interact with consumers via mobile.