Crisis of the Week: Shopify CEO Battles Short-Seller Critic

“Mistakes and crises are not uncommon among U.S. corporations and people will likely forgive and forget.”

Instagram Advertising has Landed: Here are the Keys to Success

It’s been close to three years since Facebook bought Instagram, but advertising opportunities for the world’s largest photosharing app only became available in the past few months.

Will Trump be good for South Florida’s economy?

An annual gathering of South Florida business leaders focused on an economic wild card that few had predicted: President Donald Trump.

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Giving Away Free Ideas Can Grow Sales

True or False: giving away free online content, services or products will erode offline sales.

3 New Critical Social Media Constructs

While most online marketers struggle to keep pace with social media’s rapid evolution, the Wharton Club panel discussion, featuring Jacques Hart’s Roar Media revealed three key constructs that serve as a universal framework for effective social marketing programs.

Why B2B companies need social media too

By Reid Carr June 17, 2009 Social media is an excellent vehicle for connecting with consumers. But what about other businesses? This question has surfaced many times in the last few months, and I’d like to respond to it here because I think a lot of people can benefit from the answer. Business-to-business companies, like […]

Top 10 Reasons Brands Should Listen to Social Media

Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an […]

Essential Press Release Optiminization Tips

One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes.  However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google […]

Pushing One-to-One Marketing Beyond Email

You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives subscribers to convert—download, purchase, whatever.