MIAMI and FORT LAUDERDALE, Fla., April 12 /PRNewswire/ — The South Florida Technology Alliance (SFTA), an organization dedicated to the growth of South Florida’s technology industry, today announced its selection of Roar Media (RM) as its public relations agency of record and its addition of Jacques Hart, RM’s CEO, to its board of directors.

Roar Media will implement a public relations program designed to support SFTA’s goals, including raising awareness and visibility as well as supporting membership growth. Hart, a 15-year Internet marketing and business-development executive, will serve as SFTA’s marketing chair.

“We selected Roar Media as our PR partner based on the firm’s unique in-depth understanding of technology and the new-media space,” said Kevin Brady, SFTA’s board president. “We are optimistic that Roar Media will help brand South Florida as a technology hub and elevate our members’ profiles.”

Added Hart: “The rapid pace of innovation and technological development in South Florida is creating tremendous opportunities for regional economic growth. Roar Media is thrilled to support the SFTA in maximizing this unique opportunity for its members and the region.”

RM’s objectives include further branding the SFTA, promoting its events and showcasing the positive economic impact SFTA’s member companies, which include South Florida’s leading high-tech, high-growth companies, have on the region. The integrated PR and Internet marketing firm also will support SFTA by leveraging social media and promoting its events and networking activities.

About Roar Media (RM)

Roar Media (RM), with headquarters in Miami, is a national public relations and digital communications consultancy helping professional services firms and emerging high-tech/high-growth companies establish their brand equity and achieve their business goals. RM is differentiated for its integration of traditional public relations with advanced Internet marketing, including social media and search marketing, to maximize client’s success. The firm’s team is comprised of award-winning journalists, digital-marketing pioneers, professional writers, event specialists, social media practitioners and business-development executives who work together to implement practical, results-focused marketing programs that produce meaningful results for their clients. For more information, visit www.RoarMedia.com

About South Florida Technology Alliance (SFTA)

With more than 11 years of leadership as the region’s most effective technology organization, the South Florida Technology Alliance (SFTA) promotes the growth, success and awareness of the South Florida technology community. Its member roster includes South Florida’s leading high-tech, high-growth companies. Through events, networking, programs and education, the SFTA provides south Florida’s technology-related companies, academic institutions, entrepreneurs, governments and related organizations with an active forum to grow the business of technology. For more information about the SFTA, visit www.SouthFloridaTech.org.