Despite the frenzy around programmatic media buying, very few marketers have actually embraced it
Despite the frenzy around programmatic media buying and a mobile-dominant climate, very few mobile marketers have actually embraced the programmatic tactic. 76% of marketers polled for a recent IAB study cited programmatic mobile buying as important, but only 27% of them have placed a mobile ad programmatically. Among other things, programmatic media buying requires great depth of knowledge of digital marketing as well as math. Roar Media is very proud to be at the leading edge of programmatic media buying. It brings significant value and results for our clients, including greater precision in targeting, cost savings, and return on investment.
See study here: IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It