Situation: A National Builder Is Considered Regional

Plaza Construction is one of the largest construction companies in the United States, and is responsible for building iconic high-rise residential and commercial structures across the country, including New York, Miami, Washington, D.C., Los Angeles and New Jersey.  While the company is national in scope, the external perception in the media and on social media was that Plaza only had projects in Miami or New York. Plaza was looking for a full-stack marketing partner to support its mission of showcasing the company’s great work and people across all its regional office locations, which was a struggle for its previous agency.