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Situation: Fierce Competition Eating Their Sales
Powerful Foods, inventor and manufacturer of high protein, natural food products sought to supercharge offline retail and online sales, selected Roar Media due to its integrated marketing-communications capabilities and ecommerce savvy. The CPG company had widespread distribution in Walmart and other top retailers but was experiencing a decline in sales due to intense category competition for their main product line, yogurts. To combat these sales declines, the CPG company decided to launch a new series of products and double down on Roar’s capabilities to market them.