Situation: Fierce Competition Eating Their Sales

Powerful Foods, inventor and manufacturer of high protein, natural food products sought to ​supercharge​ offline retail and online sales, selected Ro​ar​ Media due to its integrated ​marketing-communications capabilities and ecommerce savvy. The CPG company​ had widespread distribution​ in Walmart​ and other top retailers​ but was experiencing  a decline in sales due to intense category competition ​for their​ ​main product line, ​yogurt​s. To combat these​ sales decline​s​, ​the ​CPG company decided to launch a new series of products​ and double down on Roar’s capabilities to market them.​