Jacques Hart, CEO of Roar Media, will provide a workshop titled, “Personal Branding for Your Sales Force: Driving B2B Sales through Social Marketing” at the Social Media Strategies Sumit in Boston at 2:15 pm, Sept. 22. Click here to register or learn more.
Social marketing has profoundly changed the way business is earned. Closing the deal is no longer simply about dialing for dollars and knocking on doors. In today’s digital age where decision makers are influenced daily by conversations on social networking sites and routinely go online to conduct research and vet potential deals, doing business requires an intangible that takes a lot more work, and must be earned over time: acquiring industry thought-leadership online. Driving B2B sales requires deeper credibility than owned media can provide, as it involves earning a powerful voice and position of authority within relevant online media outlets, websites and communities. The more complex the sales cycle, the more critical the sales force’s online thought-leadership becomes.
Jacques Hart, CEO of Roar Media, will share real-world case studies and anecdotes and provide effective, no-nonsense strategies and tactics to help top salespeople and executives establish their thought-leadership and increase their close ratios and customer base. Insights include how to:
1. Establish your personal brand statement
2. Build your base and seed your community
3. Master compelling content
4. Manage your online reputation: every word counts
5. Use social marketing in your sales cycle
6. Strike the right balance between informational and self-promotional campaigns
7. Retain and remarket to customers via smart social media strategies
Jacques routinely speaks nationwide about digital marketing and social media as part of his commitment to help advance the field.