Oye! Hispanics Index Higher in Social Media:
What are you Doing About It?
As the Hispanic population continues to boom (50.5 million or 16.3% of the total U.S. population), this young, upwardly mobile, ethnically diverse audience is flocking to the Web for communication and entertainment.
Cultural insight #1: Two-thirds of online Hispanics use social networking sites, a level that’s slightly above the average general market rate.
Cultural insight #2: Hispanic social media users tend to post more comments, reviews andrecommendations online, while non-Hispanic userssimply check ‘like’ or ‘dislike’ and move on.
Cultural insight #3: Social media has a strong appeal for Hispanics in for self-expression
At the heart of the multibillion-dollar Hispanic marketing industry is the premise Hispanics are culturally and linguistically different from the “general market” and consume different media (i.e., 90% of Hispanic media is in Spanish-language). However, in today’s socially networked world this premise is bogus and breaks down. Hispanics are not consuming different media; they are on the same Facebook, Twitter, LinkedIn and other large scale “connected” platforms like everyone else.
By asking the experts. This audience-panel discussion will empower audience members to present questions to a panel of industry experts who will focus their thought-leadership and perspectives on the audience’s challenges and opportunities. The esteemed panel will feature:
When: Feb. 7, 2012
6:00 PM Networking and Reception
7:00 PM Presentation
Registration: $30 event registration fee. Registration is limited and available on a first come first served basis.