MIAMI – April 27, 2014 – Houses.com, an online real estate brokerage and marketplace for single-family homes, today announced that it has selected Roar Media as its national public relations agency of record. The Coral Gables, Fla.- based marketing-communications firm will focus on developing and launching a public relations program to elevate awareness of Houses.com among consumers, real estate professionals, and members of the business community nationwide.
The company selected Roar Media after evaluating numerous agencies based in Miami and other parts of the United States.
“We are thrilled to begin working with the Roar Media team to further engage our target demographic and develop our brand by positioning our senior team as thought leaders in the industry,” said Richard Swerdlow, CEO of eReal Estate Holdings, which owns Houses.com as part of its portfolio of online properties which includes Condo.com and Property.com. “Roar Media impressed us from the beginning with its creativity, strategic approach, and proven track record for delivering ROI-focused programs and first-class service.”
Added Jolie Balido, Roar Media’s president: “Our collaboration with Houses.com is a testament to our ongoing success helping national brands solidify their leadership positioning and achieve their business goals. With our deep understanding of the industry and ROI-focused approach, we are confident that we will meet Houses.com’s high expectations as we have done for an extensive roster of clients.”
Houses.com’s global platform currently has more than two million annual visitors and more than five million market-rate and distressed property listings. Its real-time feeds from more than 100 data sources enable users to easily search, find, and view some of the most current, accurate and comprehensive single-family housing listings available, as well as connect with real estate professionals.
Houses.com showcases houses to consumers and investors including houses for sale, rent, or vacationing, as well as foreclosures, auctions, homes for seniors, new construction, and rent-to-own. It features a user-friendly interface designed for maximum efficiency and convenience. Moreover, Houses.com showcases more than 250,000 housing communities, giving consumers holistic views into the quality of life and real estate opportunities in these communities.
Houses.com is differentiated from other popular real estate portals because it is a licensed real estate brokerage company focused on connecting buyers and renters in real time with a nationwide network of real estate brokers and agents. The portal was built by real estate professionals for real estate professionals and consumers. The site is rapidly developing into a global marketplace with the most comprehensive inventory of houses, a broad range of service providers, market data and online transactions.
Houses.com is a national real estate marketplace for listing, searching, buying, selling and renting single-family homes. It is a licensed real estate brokerage company that provides a complete suite of brokerage and advertising services to consumers and real estate professionals. Located at the “category-defining” address for houses, the site is differentiated from other real estate search sites by its brokerage services, marketplace approach, comprehensive inventory of houses and broad base of service providers. Houses.com is part of the portfolio of digital real estate properties owned by eReal Estate Holdings, which includes Condo.com and Property.com. These portals are considered some of the world’s largest online marketplaces for real estate, with more than five million active properties for sale and rent in the U.S. and more than 70 countries worldwide. The sites receive more than 20 million unique visitors per year and deliver highly qualified buyers and renters to a global network of brokers and agents. The privately owned company has headquarters in Miami. Visit: www.houses.com
About Roar Media
Roar Media, with headquarters in Miami, is a national public relations and digital communications consultancy helping companies establish their brand equity and achieve their business goals. Roar Media is differentiated for its integration of traditional public relations with advanced Internet marketing, including social media and digital media, to maximize clients’ success. The firm’s multi-disciplinary team is comprised of experienced professionals with proven track records in their respective fields, including public relations and digital-marketing pioneers, journalists and writers, event marketers, social media practitioners and business-development executives who work together to implement practical, results-focused marketing programs that produce meaningful results for their clients. For more information, visit www.RoarMedia.com
Editor’s Note: Interviews are available upon request