Digital Advertising Specialist

Digital Advertising Specialist

Roar Media is a fully integrated marketing agency fiercely driven to solve complex marketing challenges and help brands achieve relevance, engagement, and rapid growth. Founded in 2008, we are recognized as South Florida’s largest independent marketing agency (by FTE and revenue) from 2020 to 2023 by the South Florida Business Journal, and an Inc. 5000 fastest-growing private company.

We are seeking a Paid Social Media Specialist with 3–5 years of hands-on experience to join our growing media team. This role will focus exclusively on planning, executing, optimizing, and analyzing paid social media campaigns across platforms like Meta, TikTok, LinkedIn, Pinterest, and others. The ideal candidate is performance-driven, strategic, creative, and fluent in digital best practices.

This is an exciting opportunity to contribute to award-winning campaigns for global clients across industries such as travel and hospitality, real estate, professional services, CPG, and ecommerce.

Activities and Deliverables:

  • Plan, launch, and manage paid social campaigns across platforms (Meta, TikTok, LinkedIn, etc.) to drive awareness, engagement, lead generation, and e-commerce performance.
  • Collaborate with cross-functional teams (creative, strategy, analytics) to develop campaign strategy, audience targeting, creative direction, and funnel-based tactics.
  • Monitor and optimize performance daily to ensure campaigns are pacing toward KPIs and delivering ROI.
  • Produce detailed reporting and insights using platform data and analytics tools (Meta Ads Manager, Google Analytics, Looker Studio, etc.).
  • Contribute to paid social strategy and ideation, helping define budget allocations, A/B testing plans, and creative iterations.
  • Provide media plans, rationale, and forecasts during client planning sessions and reviews.
  • Partner with platform reps to stay ahead of algorithm changes, beta tests, and new formats.
  • Support new business pitches by crafting sample paid social strategies and campaign plans.
  • Stay current with emerging social trends, ad formats, and performance strategies.

Qualifications:

  • 3–5 years of paid social media advertising experience in an agency or in-house digital marketing role.
  • Hands-on experience managing and optimizing campaigns in Meta Ads Manager is a must; proficiency with other platforms such as META, TikTok Ads, LinkedIn Campaign Manager, and Pinterest Ads is highly valued.
  • Strong understanding of media metrics (CPM, CTR, ROAS, CPA, etc.) and attribution models.
  • Demonstrated ability to translate performance data into actionable insights.
  • Familiarity with full-funnel marketing tactics, especially for ecommerce and lead generation.
  • Comfortable managing multiple client accounts and shifting priorities in a fast-paced environment.
  • Strong written and verbal communication skills in English (Spanish is a plus).
  • Proficiency in using Excel/Google Sheets, Looker Studio, and analytics platforms.

Success in this Position Requires:

  • Campaigns that consistently meet or exceed KPIs.
  • Proactive optimizations and ideas that improve performance.
  • Clear, insightful reporting that adds value beyond the numbers.
  • Strong collaboration with internal and external stakeholders.

Roar Media offers contract work under the following conditions:

Benefits:

  • Bonus and salary annual review.
  • Competitive salary paid in USD.
  • 12 PTO days – Paid Time Off (covers everything from planned vacations to sick days).
  • 17 non-working days (comprising holidays -feriados- and the days between Christmas and New Year when the office is closed).
  • Company retreats and team-building events.
  • Laptop computer provided.

Hours:

Argentine team work hours are as follows:

  • Monday to Thursday, 9:00 to 18:30 (Bs. As. Time)
  • Friday 9:00 to 16:00 (Bs. As. Time)
  • 1-hour lunch included in the above hours

About Roar Media:

Roar Media is a digital-first, full-stack marketing agency that blends creativity and common sense to deliver audience engagement and brand relevancy.

We solve complex marketing challenges for some of the world’s most inspired brands by combining diverse viewpoints from our experienced team of investigative reporters, industry strategists, data analysts, technologists, creatives, and builders.

The agency is recognized by the South Florida Business Journal as one of the region’s top 50 fastest-growing private companies and the fastest-growing and fourth-largest marketing-communications firm in South Florida in 2015 and 2016.

To Apply:

APPLY FOR JOB

To apply for this job email your details to careers@roarmedia.com