Digital Marketing Strategist

  • Full Time
  • Miami, FL

Digital Marketing Strategist

Roar Media has an exciting career position for a creative, experienced and passionate digital advertising strategist. The ideal candidate will have 3+ plus years’ experience managing paid advertising campaigns across Paid Search, Display, and Paid Social channels, preferably within the travel, real estate and consumer packaged goods sectors. He or she will be able to “hit the ground running” to manage large scale, multifaceted digital advertising campaigns.

For the right person, this is a unique opportunity to work in a fun, rewarding and growing agency at the cutting-edge of communications.

Responsibilities include: 

  • Plan, implement, and manage client’s paid digital advertising programs including ecommerce, search engine marketing, programmatic display, retargeting and paid social media programs
  • Provide meaningful client services and managing designated digital accounts focused on working with clients to capture and define advertising campaign parameters and creative specs, planning and forecasting, presenting creative solutions and campaign results
  • Conceptualize and provide strategic and tactical recommendations for campaign channels, messaging, targeting, budget allocation, consumer journey mapping and user experiences
  • Implement and direct internet marketing campaigns by gaining system access, configuring accounts, establishing tracking, defining ad groups and audience profiles, optimizing accounts and using various tools and services to drive campaign performance and efficiency
  • Establish meaningful metrics for paid advertising and social media campaigns to effectively measure program output and impact
  • Prepare and deliver internet marketing reports and benchmark audits for clients
  • Leverage data and campaign analytics, conversion and other metrics from reporting platforms to provide key recommendations and guide effective decision-making
  • Maintain vendor relationships and supervise the work product of paid media platforms, ensuring that client’s KPI’s are achieved
  • Maintain clear and consistent communications between agency, client and vendor account teams
  • Oversee account administration duties, such as contributing to and managing activity reports and other campaign reports when needed
  • Assist in new business-development, including but not limited to recommending specific internet advertising strategies and tactics for new clients, as well as attending and presenting at new business pitches. In addition, conduct public speaking and attending networking events on behalf of the agency as seen fit 
  • Collaborate with and facilitate cross-divisional communication between the digital and creative teams by providing them with client insight and feedback, campaign concepts, specifications and specs
  • Manage and traffic agency workflow and campaign development including capturing campaign briefs, scheduling projects and deliverables and ensuring that the deliverables meet the defined schedules and client expectations via an online collaboration system
  • Identify and propose new and better easy to manage client campaigns and agency processes
  • Stay abreast of developments occurring in the internet advertising, SEM, ecommerce and social media spaces

Success in this position will require: 

  • Strong passion and knowledge of internet marketing and digital communications
  • Proven analytical skills and insights, as well as ability to distill data and information into a logical story and insight
  • Ability to generate unique ideas and think creatively
  • High attention to detail required
  • Must enjoy and effectively build relationships with internal and external contacts
  • Ability to work in a team, as well as independently
  • Ability to prioritize work under tight time restrictions
  • Good verbal and written communication skills
  • Be able to think strategically and act tactically. Willing to roll up your sleeves and do what needs to be done
  • Positive attitude and ability to be a problem-solver, not a problem alerter
  • Be flexible and willing to support clients and agency in new and impactful ways
  • Passion for delivering effective and innovative advertising campaigns

Qualifications:

  • Advanced in Excel (Pivot tables, formulas, etc)
  • Degree in advertising, marketing or digital-communications preferred
  • Minimum of 3 years’ experience in advertising, digital marketing
    • Paid Search experience is required
  • Agency experience a plus
  • Certified in Google Ads & Google Analytics a plus
  • Spanish-language a plus

Specific Knowledge, Skills and Abilities:

  • Travel, real estate, CPG, professional services advertising experience preferred
  • Proven leadership and team-building skills
  • Strong paid search and digital advertising skills and acumen
  • Strong creative and analytical skills
  • High attention to detail required
  • Must enjoy and effectively build relationships with internal and external contacts
  • Ability to collaborate and work cross-functionally
  • Ability to work in a team, as well as independently
  • Positive attitude and ability to prioritize work under tight time restrictions
  • Good verbal and written communication skills
  • Be able to think strategically and act tactically. Willing to roll up your sleeves and do what needs to be done
  • Be a problem-solver, not a problem alerter

Salary and Benefits

  • Competitive salary: to be determined based on experience
  • Matching 401K program
  • Paid medical and dental benefits
  • Paid parking
  • Annual bonus
  • Fun, professional working environment and strong company culture

About Roar Media:

Roar Media is a digital-first, full-stack marketing agency that blends creativity and common sense to deliver audience engagement and brand relevancy.

We solve complex marketing challenges for some of the world’s most inspired brands by combining diverse viewpoints from our experienced team of investigative reporters, industry strategists, data analysts, technologists, creatives, and builders.

The agency is recognized by the South Florida Business Journal as one of the region’s top 50 fastest-growing private companies and the fastest-growing and fourth-largest marketing-communications firm in South Florida in 2015 and 2016.

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