Online Advertising/Internet Marketing Specialist

Roar Media is a strategic digital-communications agency. The firm combines traditional public relations and advanced Internet marketing, including online advertising, social media and search marketing to support client’s business goals. Roar Media is differentiated by our team of senior-level strategists with proven success in the development of ROI-driven marketing programs. Our clients are successful, well-established companies, operating in the fields of consumer packaged goods, technology, health-care, professional services, law, government and education, etc.

Roar Media has an exciting career position for a bright, high-energy, person passionate about Internet marketing and digital communications. The ideal candidate will have 3+ years of experience in paid Internet marketing (SEM and display), search engine optimization and social media marketing. He or she will be able to “hit the ground running” and quickly perform assigned tasks in a high-quality manner and with a positive, professional attitude.


  • Plan, execute, and manage client’s paid internet advertising and social media programs
  • Manage paid Internet marketing programs including media planning, media buying, media placement, tracking, measurement and reporting.
  • Participate in SEO campaigns and index and optimize pages for search engine results pages
  • Create viral marketing strategies to communicate client’s messaging to key Internet audiences
  • Establish meaningful metrics for paid media and social media campaigns to effectively measure program output and impact
  • Prepare and deliver campaign benchmarks, audits and reports for clients
  • Update and maintain client’s websites as needed through a content management system
  • Stay abreast of developments occurring in the digital, social media and Web 2.0 marketing space

Specific Knowledge, Skills and Abilities:

  • Strong understanding of paid Internet media buying
  • Strong understanding of analytics and measurement
  • Preference given to those who know basic HTML, WordPress and other open source programs
  • Passion for social media, user-generated content, Web 2.0 sites
  • Strong writing, proofreading, and editing skills & excellent proficiency in grammar and punctuation
  • Strong proficiency in MS Office applications and other web based tools
  • Ability to work in a team, as well as independently
  • Ability to generate unique ideas and think creatively
  • Ability to organize and prioritize work and manage projects under deadline


  • Degree in advertising, marketing or digital-communications preferred (will also consider candidates with previous related work experience)
  • Minimum of 3-5 years’ experience in advertising, digital marketing or agency operations

Salary and Benefits:

  • Competitive salary: to be determined based on experience
  • Paid vacation and sick/personal days
  • Matching 401K program
  • Medical and dental benefits
  • Fun, professional working environment and culture

Apply for: Online Advertising/Internet Marketing Specialist

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