Search Engine Marketer & Digital Advertising Specialist (4+ Yrs. Exp. Req.)

  • Full Time
  • Miami, FL

Search Engine Marketer & Digital Advertising Specialist

Roar Media is a digital-first, full-stack, marketing-communications agency. The firm combines traditional public relations and advanced Internet marketing, including online advertising, search and social marketing to support client’s business goals. Roar Media is differentiated by our team of senior-level strategists with proven success in the development of ROI-driven marketing programs. Our clients are successful, well-established companies, operating in the fields of travel & hospitality, consumer packaged goods, technology, health care, education, and more.

Roar Media has an exciting career growth position for a bright, high-energy, person passionate about Internet marketing and digital advertising and search engine marketing. The ideal candidate will have 4+ years of experience in paid search marketing (programmatic and paid social a plus). He or she will be able to “hit the ground running” and quickly perform assigned tasks in a high-quality manner and with a positive, professional attitude.

The position entails:

  • Support the agency’s paid digital media department and closely collaborate with its team members and staff
  • Plan, execute, and manage client’s paid digital advertising programs, including search engine marketing, programmatic display, retargeting and paid social media programs
  • Conceptualize and provide strategic and tactical recommendations for campaign channels, messaging, targeting, budget allocation, consumer journey mapping and user experiences
  • Configure Internet marketing campaigns by gaining system access, configuring accounts, establishing tracking, defining ad groups and audience profiles, optimizing accounts and using various tools and services to drive campaign performance and efficiency
  • Manage designated accounts and acting as an account lead for digital
  • Establish meaningful metrics for paid advertising and social media campaigns to effectively measure program output and impact
  • Provide strategic counsel and recommendations to clients on email marketing, programmatic, search and social strategies and tactics
  • Prepare and deliver digital advertising reports and benchmark audits for clients
  • Leverage campaign and website analytics, campaign conversion metrics and other reporting platforms to make provide key recommendations and guide effective decision-making
  • Maintain relationships and supervise the work product of paid media platforms and vendors, ensuring that client’s KPIs are achieved
  • Maintain clear and consistent communications between client, agency and vendor account teams
  • Oversee account administration duties, such as contributing to and managing activity reports and other campaign reports when needed
  • Assist in new business-development, including but not limited to recommending specific Internet advertising strategies and tactics for new clients, as well as attending and presenting at new business pitches
  • Conduct public speaking and attending networking events on behalf of the agency, as seen fit
  • Stay abreast of developments occurring in the Internet advertising, SEM and social media spaces

Success in this position will require:

  • Strong passion and knowledge of Internet marketing and digital communications
  • Proven analytical skills and insights, as well as ability to distill data and information into a logical story and insights
  • Ability to generate unique ideas and think creatively
  • Ability to organize and prioritize work and manage projects under deadline
  • Demonstrated ability to work as part of a team and also independently, without supervision
  • Solid organizational and time-management skills
  • Excellent written and verbal communications skills

Qualifications:

  • Degree in advertising, marketing or digital-communications preferred (will also consider candidates with previous related work experience)
  • Spanish-language a plus

Experience:

  • Minimum of 4+ years’ experience in advertising, digital marketing or agency operations
  • Marketing agency: 3 years (Required)
  • Spanish-language skills a plus

Salary and Benefits

  • Competitive salary: to be determined based on experience
  • Paid vacation and sick/personal days
  • Full medical and dental benefits
  • Matching 401K program
  • Fun, professional working environment and culture

About Roar Media:

Roar Media is a digital-first marketing-communications agency that combines traditional public relations with advanced Internet marketing, including paid online advertising, search marketing and social media to support client’s business goals. The firm is recognized by the South Florida Business Journal as one of the region’s top 50 fastest-growing private companies and the third-largest marketing-communications firm in South Florida in 2016 and 2017. The agency is located on Miracle Mile in downtown Coral Gables, FL and has a strong, fun and rewarding company culture.

Apply for: Search Engine Marketer & Digital Advertising Specialist (4+ Yrs. Exp. Req.)

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