Sr. Social Media Strategist

  • Full Time
  • Miami, FL


Roar Media has an exciting career position for a creative, experienced and passionate senior social media strategist. The ideal candidate will have 4+ plus years’ experience managing large-scale social media programs leveraging earned, owned and paid media, preferably within the travel, real estate and consumer packaged goods sectors. He or she will be able to “hit the ground running” to manage large scale, multifaceted social media programs.

For the right person, this is a unique opportunity to work in a fun, rewarding and growing agency at the cutting-edge of communications.

Responsibilities include: 

  • Lead, mentor and collaborate with the agency’s social media, as well as collaborate and coordinate with the agency’s graphic design, advertising and account management teams
  • Plan, execute, and manage client’s social media programs including program strategy, campaign conceptualization, content creation and writing, posting and scheduling and reporting
  • Provide meaningful social media client and account management services including program management, client presentations and client relations
  • Manage and promote content across clients’ social media platforms including Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn
  • Create compelling and branded content by conceptualizing concepts, writing engaging copy, working with and guiding designers to bring content to life in the form of static and interactive art cards, stories, social ads, video vignettes, boomerangs, etc.
  • Establish meaningful metrics and leverage tools to actively monitor, measure and report on social media impact, as well as generate ongoing reporting, audits and analysis
  • Identify, create campaigns, collaborate with and manage small to large-scale influencers and influencer programs
  • Perform community management responsibilities including listening and responding to social media comments and/posts, as well as escalating posts of concerns or with issues.
  • Research and implement contemporary trends, platforms and tools to drive social media innovation for both client and agency business needs
  • Propose ideas on how to improve efficiencies, reach new audiences and quantity social impact and success
  • Stay abreast of developments occurring in the social media, communications and digital marketing space

Success in this position will require: 

  • Strong passion and knowledge of the social media space
  • Strong content creation and production management experience
  • Proven analytical skills and insights, as well as ability to distill data and information into a logical story and insights
  • Solid organizational and time-management skills and ability to organize and prioritize work and manage projects under deadline
  • Passionate, creative and professional attitude
  • Ability to to lead and work in a team environment, as well as independently
  • Ability to generate unique ideas quickly and think creatively


  • Demonstrated team leadership, mentorship and management skills
  • Demonstrated client services and project management skills
  • Proven social media marketing experience
  • Excellent verbal and written communication skills in English is a requisite, including writing, proofreading, grammar and syntax (Spanish-language is also plus)
  • Client-service minded and ability to thrive in demanding environments requiring high degree of deadline-driven productivity, attention to detail, commitment, flexibility, communication and initiative
  • Experienced content creation and product management experience using creative and innovative tricks of the trade including photography; videography; strong image selection; use of off-the-shelf apps, etc. is a plus)
  • Experience using social media posting, promotion and measurement/analytics tools

Specific Knowledge, Skills and Abilities:

  • Travel/leisure, real estate, aviation, consumer products, technology, and professional services advertising experience preferred
  • Proven leadership and team-building skills
  • Strong social marketing and digital advertising skills and acumen
  • Strong creative and analytical skills
  • High attention to detail required
  • Must enjoy and effectively build relationships with internal and external contacts
  • Ability to collaborate and work cross-functionally
  • Ability to work in a team, as well as independently
  • Positive attitude and ability to prioritize work under tight time restrictions
  • Excellent verbal and written communication skills
  • Be able to think strategically and act tactically. Willing to roll up your sleeves and do what needs to be done
  • Be a problem-solver, not a problem alerter
  • Passion for social and advertising communication

Salary and Benefits

  • Competitive salary to be determined based on experience
  • 17 paid time off days in the first year, as well as 9 holidays in the first year
  • Matching 401K program
  • Paid medical and dental benefits
  • Paid parking
  • Annual bonus
  • Fun, professional working environment and strong company culture

About Roar Media:

Roar Media is a digital-first, full-stack marketing agency that blends creativity and common sense to deliver audience engagement and brand relevance.

We solve complex marketing challenges for some of the world’s most inspired brands by combining diverse viewpoints from our experienced team of investigative reporters, industry strategists, data analysts, technologists, creatives, and builders.

The agency is recognized by the South Florida Business Journal as one of the region’s top 50 fastest-growing private companies and the fastest-growing and fourth-largest marketing-communications firm in South Florida in 2015 and 2016.

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