These days, it’s more difficult than ever to be the lion. With economic turbulence and massive shifts in media consumption, the traditional marketing programs of the past are no longer enough. Companies must deploy innovative, practical programs to ensure their messages are heard above the din of the business jungle.
Truth is, the overwhelming volume of paid advertising is making the public numb to advertisers’ claims. Consumers are making buying decisions based on a combination of editorial news coverage, keyword search results, online consumer reviews and word-of-mouth. Therefore, a solid marketing strategy centered on earned media publicity rather than paid advertising isn’t a luxury – it’s an absolute must.
Roar Media is a New York City public relations firm and digital-communications agency that combines traditional public relations and advanced Internet marketing, including social media and search marketing. The NYC-based firm develops customized programs designed to support clients’ business goals and put them at the top of the food chain.
Whether a company is a challenger brand looking to become a category killer, or a market leader seeking to fend off competition and increase market share, Roar Media offers innovative, forward-thinking PR programs that:
- Launch companies, products and services
- Raise top-of-mind awareness and visibility
- Build brand equity
- Stimulate and capture demand and sales
- Protect reputations and manage corporate crises
- Attract investors and top employee talent
- Solidify leadership positioning and ensure continued success
Roar Media’s hand-picked team — award-winning journalists, digital-marketing pioneers, professional writers, event specialists, social media practitioners and business-development executives — is comprised of recognized leaders in their respective fields, restless innovators who work together to implement individually tailored, ROI-driven marketing programs that produce meaningful results for their New York City clients. They are passionate about their work and dedicated to their clients’ success.