Today’s market leaders have at least one thing in common: they are “social companies.” These companies have modified their DNA to become social – they engage their consumers through open communications and authentic conversations that lead to consumer trust and ultimately to brand affinity and loyalty.
“Consumers not only want the best products – they also want brands they can relate to and trust.”
We recognize the power of relationships.
Roar’s consumer marketing campaigns are driven by effective relationship-building strategies. We build campaigns that resonate with people known as “Centers of Influence.” These people are deeply rooted in your target market and can help connect you or influence the kinds of customers you seek. They are often the power socializers – either online of offline – who are at the vanguard of their affinity groups. They are the influencers and the brand ambassadors who can make or break a product or service.
If you can win the hearts and minds of the COI’s, their networks will follow. Our goal is to help you establish meaningful connections and conversational capital with influencers and consumers alike.
Our programs are guided by research and insights of emerging trends and cultural developments. We deliver content-driven, multi-channel consumer marketing campaigns that reach your target audiences across their cultures, lifestyles and interests.
The efficacy of our consumer goods programs is rooted in three core principles:
- Growth-cycle marketing: We recognize that for companies to grow to the next stage, we must develop marketing strategies that are custom-tailored to their specific growth stage.
- Agile planning: We understand that our clients and their industries are continuously changing, and therefore we are usually tracking a moving target. Therefore, we do not view our marketing-communications programs as simple roadmaps that we develop at the beginning of the year to guide us from Point A to Point B. We keep a close pulse on our clients’ industries and continuously modify our approach to overcome the obstacles and seize the opportunities as they arise. This agile strategic planning process ensures that we best leverage resources and maximize outcomes for our health care clients.
- Multi-disciplinary approach: In today’s new media world, delivering the right messaging in the right medium is mission critical. That is why we put experts in place to identify the right messaging for every medium to engage your target audiences.
Our integrated programs bring together media relations, crisis communications, consumer marketing, coalition building, influencer marketing, social media and digital marketing to help our CPG clients achieve their business and growth goals.