Branding, thought leadership, and relationship building drive success in professsional services.
Roar helps professional services firms engage with and extract maximum value from their relationships with people known as “Centers of Influence.” These are people who are deeply rooted in your target market and can help connect you to the kinds of customers or clients you seek. They are often power networkers and connectors who are well known and respected in their professional circles. We can help you effectively target them.
We also recognize that professionals engage other professionals based not only on their relationships, but also on their subject-matter expertise and industry knowledge. As such, our programs work to showcase our clients’ thought leadership in the media and beyond. We often cascade their media coverage and diffuse it via their websites, email newsletters, social media, etc. We also repurpose the topics and convert them into whitepapers, case studies, articles and blog entries to maximize the original source content.
The highly regulated, complex, and competitive professional services and B2B industry requires a marketing-communications firm with the right knowledge, experience, and methodology. We understand this highly nuanced area and we know how to work effectively within their industry marketing guidelines to achieve the measurable success that our clients require.
Roar’s team has extensive experience providing marketing-communications programs for a broad spectrum of professional-services firms, including legal and financial. Our integrated programs include media relations, event planning, crisis communications, Internet marketing and strategic business development counsel. We can help you develop strategies that showcase your thought-leadership and quickly identify and connect with your Centers of Influence that will drive your business growth.
The efficacy of our professional services programs is rooted in three core principles:
- Growth-cycle marketing: We recognize that for companies to grow to the next stage, we must develop marketing strategies that are custom-tailored to their specific growth stage.
- Agile planning: We understand that our clients and their industries are continuously changing, and therefore we are usually tracking a moving target. Therefore, we do not view our marketing-communications programs as simple roadmaps that we develop at the beginning of the year to guide us from Point A to Point B. We keep a close pulse on our clients’ industries and continuously modify our approach to overcome the obstacles and seize the opportunities as they arise. This agile strategic planning process ensures that we best leverage resources and maximize outcomes for our health care clients.
- Multi-disciplinary approach: In today’s new media world, delivering the right messaging in the right medium is mission critical. That is why we put experts in place to identify the right messaging for every medium to engage your target audiences.