At Roar, our focus and passion is to identify and push on key performance metrics by applying marketing methodologies that are testable and scalable. We drive measurable results for clients by delivering programs customized to their specific growth- stage and life cycle. We also leverage multiple disciplines to extract insights, identify the right messages, and target the right earned, owned and paid media channels for creating success.
Our goal is not to provide clients with theoretical strategies that sound lovely but do little to drive their growth. Rather, we balance our creativity with common sense to develop programs that work and scale them at their specific growth stage. While sometimes this proves to be traditional methods of marketing, more often it involves identifying innovative ideas for attracting attention and helping our clients gain market share in a highly competitive, cluttered marketplace.
While we take the time to develop strategic marketing-communications plans to guide our thinking, we also keep our minds open every step of the way to continuously identify, experiment and test new ways and seize new opportunities. That is something that companies of all sizes, David to Goliath, can leverage for success.
Just as important, we recognize that growth is not achieved by copying the strategies and tactics that have worked for others. Rather, growth is achieved via a framework of understanding, problem solving and continuous movement. Growth comes from an attitude, not from platitudes. For these reasons, our compass at Roar Media only knows one direction for growth: true north.
As companies and their product life cycles evolve, so should their marketing strategies and tactics. All too often, challenger and middle-market companies model their marketing approaches after the market leader. Problem is that these legacy companies are either focused on defending their market share or are operating in mature or declining growth cycles. Mimicking their strategies will only result in similar diminishing returns for their competitive set. Conversely, we challenge market leaders to evolve their brands and messaging – to maximize differentiation and experiment with risk – and avoid brand complacency.
One of our key value propositions is positioning our clients in their “growth zones.” By this, we help them identify their marketing objectives, assess their capabilities and seize market opportunities. Often this involves extending the life cycle by tapping into new markets, modifying the messaging or encouraging our clients to modify their products or enhance their services. Alignment between objectives, capabilities and opportunities is the spring-board to growth.
We view marketing-communications not as a linear process where we create a traditional “Annual Marketing Plan” that will merely guide us from Point A to Point B; however, we view planning as a dynamic process where we create a strategic plan that will serve as a springboard to infinity. We conceptualize, pitch, experiment and measure so that we can best anticipate emerging issues and trends and remain agile and ready to pivot to overcome new obstacles and seize new opportunities that we identify along the way. This agile strategic planning process ensures that we best leverage resources and maximize client outcomes.
In today’s new media world, the right medium is important, but the real magic is in the message. Authentic content and original ideas are meaningful and memorable. Smart companies invest in building deep, rich and powerful content. They also showcase this content in the most relevant media storefronts and cascade this content where they know their audience lives. This content creation/channel distribution continuum ensures their brand credibility and authority and gives them a critical competitive advantage.
It requires great discipline to be media agnostic. That is why at Roar, we put the specialists in place to extract insights and identify the right message/medium to engage target audience. Our multi-disciplinary team – from media pros to graphic designers to programmers – has the skills, talents and experience to craft the right message and drive success in traditional and digital channels.
Aside from our growth framework, we also drive business results by helping clients penetrate and extract maximum value from their relationships with people known as “Centers of Influence.” (These COI’s come in many different shapes and sizes, but all are people who are deeply rooted in your target market and can help connect you to the kinds of customers or clients you seek. No matter the type of company, relationship-building strategies based on COI marketing is critical to success. We can help you effectively target your COI’s.
55 Miracle Mile, Suite 330
Coral Gables, FL 33134