Don’t Just Tell it. Show it.
Companies with storybrands aren’t bent on bragging about their successes or services. Rather, they are focused on articulating the unique value that they bring to their clients or customers. They understand what their audiences want and need, and they show them how they can help them get there. Most people don’t want to hear braggadocian information — they just want to know what’s in it for them and how you can help them solve their problems and achieve their goals. So articulate who you are in terms of the value that you bring, not just in terms of the laundry list of products or services you provide.
Moreover, with today’s economic turbulence and massive shifts in media consumption, the traditional marketing programs of the past are no longer enough in order to effectively create storybrands. Companies must deploy innovative, practical branding programs to build and solidify their market leadership.
Fact is, perceptions of companies are based on on a combination of their news coverage, Internet keyword search results, online consumer reviews and word-of-mouth opinions. Therefore, a solid branding strategy built on earned media rather than paid advertising isn’t a luxury – it’s an absolute must.
Roar Media’s integrated marketing-communications programs combine traditional public relations and advanced Internet marketing, including social media and search marketing, to help companies build their brands in today’s competitive landscape. The firm develops customized programs designed to support its clients’ business goals and put them at the top of the food chain.
Whether a company is a challenger brand looking to become a category killer, or a market leader seeking to fend off competition and increase market share, Roar offers innovative, forward-thinking programs that:
- Launch companies, products and services
- Raise top-of-mind awareness and visibility
- Build brand equity
- Stimulate and capture demand and sales
- Protect reputations and manage corporate crises
- Attract investors and top employee talent
- Solidify leadership positioning and ensure continued success
Roar’s hand-picked team — award-winning journalists, digital-marketing pioneers, professional writers, event specialists, social media practitioners and business-development executives — is comprised of recognized leaders in their respective fields, restless innovators who work together to implement individually tailored, ROI-driven marketing programs that produce meaningful results for their clients. They are passionate about their work and dedicated to their clients’ success — and the results they deliver speak for themselves.