SEO or S.O.S? Shop Smart for the Right SEO Firm

Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are nebulous and many firms promise the world without establishing realistic expectations.

All eyes on Publix: What crisis experts have to say about a rough week

In the world of public relations, Publix is having a challenging week. The company, one of Florida’s largest employers, first drew headlines for censoring a “Summa Cum Laude” graduation cake.