Building an Effective Media List: Relate, Research, Refresh

By: Nicole Kasak A critical role for all marketing and media relations professionals is to build targeted media list for each client. Databases such as Cision and BurrellesLuce are ideal when searching for a range of reporters across several geographic regions, especially when you aren’t familiar with the topic or the region; however, as a […]

Agile Communications: Take Control of Your Website

Content management systems are critical to companies looking to be agile and updated in their communications.

Marketing Strategies From The Top: “Send a personalized “thank you” note after meeting with a business prospect”

China continues to pressure companies to acknowledge its control over Taiwan, Hong Kong and Tibet, putting businesses in the awkward position of trying to appease China while maintaining relationships in those locales, WSJ Risk & Compliance Journal reports.

The Art and Science of Web Analytics: Going Beyond the Status Quo

Every business today is looking to improve on the ROI of its online marketing. From placing more compelling ads, to strengthening the return on specific marketing initiatives, to increasing customer conversions… getting customers to go from the click to the buy is the real endgame for most marketers.


What is Growth Hacking, Really?

Growth hacking involves identifying innovative ideas for capturing the attention of the target audiences but also turning the dial incrementally until you hit the “sweet spot.”

Social Media Relations: Reaching the Media through Social Media Pays Huge Dividends, When Done Right

It Pays to be Social Media Savvy when Pitching the Media Tyler Sminkey PR professionals have more tools at their fingertips (literally) with Facebook, Twitter and the recently launched Google+ providing different ways to fan, follow and circle your clients, colleagues and members of the news media. Successfully navigating these outlets requires time and education, […]

Tips for Choosing the Right PR Firm

A practical, strategic PR firm can significantly support your company’s growth and success. When searching for the right PR partner, it’s not only important to consider basic criteria, such as history and client roster. It’s critical to consider other key factors that directly will impact the execution and success of the program. Here are key […]

Choose a PR Firm that Writes Effective News Releases

This is an excerpt from the PR News article: “We Must Stop the Madness (The Problem with Press Releases).” The article cited Jolie Balido’s (president of Roar Media) news release as an example of a well-constructed, well-written communications tool that meets the needs of the client and the news media. Please click thumb nail below for […]

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