Marketing Strategies From The Top: “Send a personalized “thank you” note after meeting with a business prospect”

China continues to pressure companies to acknowledge its control over Taiwan, Hong Kong and Tibet, putting businesses in the awkward position of trying to appease China while maintaining relationships in those locales, WSJ Risk & Compliance Journal reports.

Growth-marketing-and-hacking

What is Growth Hacking, Really?

Growth hacking involves identifying innovative ideas for capturing the attention of the target audiences but also turning the dial incrementally until you hit the “sweet spot.”

Parks Foundation

Idea Financial

Sequor

UDT

Blanca

The Morning Risk Report: Companies Face China’s Wrath About Taiwan

China continues to pressure companies to acknowledge its control over Taiwan, Hong Kong and Tibet, putting businesses in the awkward position of trying to appease China while maintaining relationships in those locales, WSJ Risk & Compliance Journal reports.

All eyes on Publix: What crisis experts have to say about a rough week

In the world of public relations, Publix is having a challenging week. The company, one of Florida’s largest employers, first drew headlines for censoring a “Summa Cum Laude” graduation cake.

Building an Effective Media List: Relate, Research, Refresh

By: Nicole Kasak A critical role for all marketing and media relations professionals is to build targeted media list for each client. Databases such as Cision and BurrellesLuce are ideal when searching for a range of reporters across several geographic regions, especially when you aren’t familiar with the topic or the region; however, as a […]