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The Morning Risk Report: Companies Face China’s Wrath About Taiwan

China continues to pressure companies to acknowledge its control over Taiwan, Hong Kong and Tibet, putting businesses in the awkward position of trying to appease China while maintaining relationships in those locales, WSJ Risk & Compliance Journal reports.

SEO or S.O.S? Shop Smart for the Right SEO Firm

Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are nebulous and many firms promise the world without establishing realistic expectations.

All eyes on Publix: What crisis experts have to say about a rough week

In the world of public relations, Publix is having a challenging week. The company, one of Florida’s largest employers, first drew headlines for censoring a “Summa Cum Laude” graduation cake.

The Fine Art of Video PR

As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.

Search engine optimization is killer app for mobile

As long as companies continue to invest in search engine optimization (SEO) to maintain a healthy presence in search engine results pages (SERPS), they will not be disenfranchised by the shift to the mobile Web.