Social Shopping and Consumer Reviews

Are you a Social Shopper?

Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.

Programmatic Everywhere? Data, Technology and the Future of Audience Engagement

Today, though, transformative advances in all those respects—and a growing realization that the next “new era of marketing possibility” may be just around the corner—have positioned
the digital media ecosystem at the verge of an effective tipping point.