Finding Opportunity in a Shrinking Fourth Estate

As journalists are being asked to do more with less, you can position yourself as a valuable resource to secure greater media coverage.

Artificial intelligence

Obstacles to Marketing Automation and How to Overcome Them

The word is out- marketing automation is the “holy grail” of marketing. This is partially accurate, but it is not as easy as just pressing a button and seeing the leads and conversions roll in. It requires organizational alignment, domain expertise and the right tech resources. If done so, the upside potential to drive qualified client acquisition and retention is huge.

Facebook Retargetting

Facebook Retargeting in 60 seconds

Recognizing that companies are having a difficult time keeping up with the overwhelming number of developments in digital marketing, Roar Media’s new Digital Minute gives businesses the guidance they need to stay ahead of the trends and identify the best strategies and tactics to maximize their digital marketing efforts.

6 Alternatives to Social Media Marketing

Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.

Programmatic Everywhere? Data, Technology and the Future of Audience Engagement

Today, though, transformative advances in all those respects—and a growing realization that the next “new era of marketing possibility” may be just around the corner—have positioned
the digital media ecosystem at the verge of an effective tipping point.

Online News Optimization

Online News Optimization: Maximizing the Benefits of Positive Media Coverage

Marketers are beginning to deploy a new strategy, “online news optimization,” to bring tremendous additional ROI to their marketing programs by extending the reach, impact and longevity of their media coverage.

Taking the lead in mobile search

Secrets for Taking the Lead in Mobile Search

A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers

Social Shopping and Consumer Reviews

Are you a Social Shopper?

Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.

Cloud Computing Concept

The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficiencies

In addition to providing our clients with a premier roster of services in Public Relations, Integrated Marketing, and Advertising, Roar Media also makes a concentrated priority to attend various forums and events, and contribute to community organizations which acknowledge the emerging digital and tech trends that will impact and enhance the entire business climate of tomorrow.  Over the past year, our […]