Marketers are beginning to deploy a new strategy, “online news optimization,” to bring tremendous additional ROI to their marketing programs by extending the reach, impact and longevity of their media coverage.
Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.
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