Welspun’s response to its Egyptian cotton crisis has, in fact, not been wholly well spun.
“What we’re seeing in terms of real, everyday practical solutions in leveraging augmented reality is at a really nascent stage at this point,” said Jacques Hart, CEO of Roar Media.
“Everyone has a browser on their phone and people are used to searching for things on a browser. So make sure you are mobile-friendly,” Hart said.
Figures vary industry to industry, and hours of the day play a factor, too. But the underlying message remains: It is crucial to interact with consumers via mobile.
This week the crisis involves Walt Disney Co. and its response to the death earlier this month of a two-year-old boy who was attacked by an alligator at one of the company’s resorts in Orlando, Fla.
The crisis this week involves energy company SunEdison Inc. and how it’s handling anumber of issues, including a delay in filing its annual report, the termination of a deal to acquire Vivint Solar VSLR -3.89%, investigations by the U.S. Department of Justice and Securities and Exchange Commission related to disclosures to investors and a decision to file for bankruptcy.
With South Florida’s emerging tech scene enjoying strong winds at its sails, it’s time to work together more closely to institutionalize our brand and strengthen our national leadership positioning as a tech hub.
Is a top-level domain for you? While every case is different and requires customized analysis, following is some practical guidance based on our digital-marketing acumen.
“Mistakes and crises are not uncommon among U.S. corporations and people will likely forgive and forget.”
While attorneys and other professionals are beginning to see the dollar signs associated with social media marketing, many are failing to recognize that seizing the opportunity requires much more than slapping up blogs, Facebook pages or Twitter profiles.