Brands Walk A Marketing Tightrope Over Political Chasms
How do you win when marketing in the face of contentious political issues?
It may not be possible.
How to Adjust Your Marketing and Messaging to Stand Out After Reopening
Messaging surrounding reopening requires forethought and planning. Discover how you can reassure your customers about returning as your business reopens.
When brands cut down on advertising, here’s how a Miami marketing company copes
Jacques Hart, Roar Media CEO, said his partnership with Direcly helps his clients take advantage of the Google marketing sphere, which he calls an “800 horsepower engine” for digital advertising campaigns. Hart’s clients either paused, cut down on or terminated their marketing programs when the pandemic hit.
6 Alternatives to Social Media Marketing
Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.
Marketing Strategies From The Top: “Send a personalized “thank you” note after meeting with a business prospect”
China continues to pressure companies to acknowledge its control over Taiwan, Hong Kong and Tibet, putting businesses in the awkward position of trying to appease China while maintaining relationships in those locales, WSJ Risk & Compliance Journal reports.
The Morning Risk Report: Companies Face China’s Wrath About Taiwan
China continues to pressure companies to acknowledge its control over Taiwan, Hong Kong and Tibet, putting businesses in the awkward position of trying to appease China while maintaining relationships in those locales, WSJ Risk & Compliance Journal reports.
All eyes on Publix: What crisis experts have to say about a rough week
In the world of public relations, Publix is having a challenging week. The company, one of Florida’s largest employers, first drew headlines for censoring a “Summa Cum Laude” graduation cake.
Crisis of the Week: Shopify CEO Battles Short-Seller Critic
“Mistakes and crises are not uncommon among U.S. corporations and people will likely forgive and forget.”
Will Trump be good for South Florida’s economy?
An annual gathering of South Florida business leaders focused on an economic wild card that few had predicted: President Donald Trump.
Does South Florida’s burgeoning tech scene need some oomph?
South Florida business leaders and government officials are betting on the tech industry becoming the area’s next big economic driver. But is it all talk? Three players from the local tech scene weigh in on whether South Florida is the next hot tech hub or an also-ran.