The Fast Food Marketing Wars: Burger King vs. Domino’s Pizza

It was the perfect crime or so they thought. Burger King execs launched a major television ad campaign, which shows the King “stealing” the Sausage McMuffin breakfast sandwich recipe from its biggest competitor – McDonald’s.

The Fine Art of Video PR

As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.

South Florida Technology Alliance Selects Roar Media As Its Public Relations Agency of Record, Adds Jacques Hart to Board Of Directors

Roar Media builds new website and is added to the board.

Secrets for Taking the Lead in Mobile Search

A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers.