Artificial intelligence

Obstacles to Marketing Automation and How to Overcome Them

The word is out- marketing automation is the “holy grail” of marketing. This is partially accurate, but it is not as easy as just pressing a button and seeing the leads and conversions roll in. It requires organizational alignment, domain expertise and the right tech resources. If done so, the upside potential to drive qualified client acquisition and retention is huge.

Facebook Retargetting

Facebook Retargeting in 60 seconds

Recognizing that companies are having a difficult time keeping up with the overwhelming number of developments in digital marketing, Roar Media’s new Digital Minute gives businesses the guidance they need to stay ahead of the trends and identify the best strategies and tactics to maximize their digital marketing efforts.